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The home fragrance company’s classic “Holiday” scent will be used along the iconic walkway in an outdoor experience with Scent Marketing Inc.
November 21, 2023
By: Christine Esposito
Editor-in-Chief
Some of smells of New York City are, well, let’s just say distinct. But this holiday season, one part of the city will smell like the holidays—specifically’s Nest’s Holiday fragrance. The Fifth Avenue Association has tapped Nest New York to create a mood for shoppers by scenting the world-famous stretch of Fifth Avenue between 46th and 61st Streets. Through January 4, 2024, Fifth Avenue's lighted holiday tree displays along the sidewalks will emit Nest's Holiday fragrance—Holiday f...
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